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Understanding where and how our products are grown, manufactured and transported, is essential to us.
Only then can we ensure that everything on our shelves is as kind to the environment as it can be.
For example, our aim is to only sell fish from sustainable sources while the vast majority of our meat and poultry comes from the UK.
At ASDA, we’re dedicated to bringing our customers fish from a sustainable source, and to securing a future for our oceans.
In order to meet our target of selling only 100% sustainably sourced fish by 2010, we have taken threatened species — such as North Sea Cod — off our fresh fish counters, and replaced them with more sustainable options.
And, to help our customers make an informed choice, all of our fresh fish comes with information on where and when it was caught, and how it was stored. In fact, all ASDA fish counters have successfully completed the Marine Stewardship Council’s ‘chain of custody’ audit, and we’re concentrating on helping our suppliers achieve MSC approval for their fisheries.
What’s more, we’re lobbying national and international governments to support and improve policies which protect marine habitats. For example, in 2006, we called for the North Sea to be declared a marine conservation zone to preserve fish stocks and protect the livelihoods of the local fishermen who depend on it.

ASDA has taken threatened species — such as North Sea Cod — off fresh fish counters, and replaced them with more sustainable options.
At ASDA, we’re proud of the relationship we have with our farmers and suppliers. We’re also proud of the fact that the vast majority of products we sell that can be sourced in the UK, are sourced in the UK.
Because every single pint of milk, every duck and turkey, not to mention nearly all of our fresh lamb, pork and beef — comes from domestic growers and producers, we can bring our customers the best that Britain has to offer. And what’s more, we can keep our environmental impact to a minimum.
Pioneering schemes such as our ‘Lamb Link’ programme, which collects lambs direct from farms, allow us to pay farmers within 48 hours, not only saving time and money, but also 1.4 million road miles every year.

ASDA brings customers the best that Britain has to offer.
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